Banking 2050: Who Owns the Customer?

August 4
42 mins

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Episode Description

Nick Cowell, Principal and US retail banking leader at Deloitte, joins Jim Marous to unpack the firm's new series, 2050: Banking Beyond, and the question at its center: in 25 years, will banks still own the customer relationship?


They get into why that relationship is the asset most at risk as AI agents, embedded finance, and open banking move engagement outside the bank's walls, why banks know so much about customers but tell them so little, privacy becoming a premium service, and the day talking to a human costs extra. Nick also explains why the next wave of consolidation will be driven by AI readiness rather than asset size, and the three no-regrets moves every bank and credit union should make now.


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