Alessandra Priante is one of the most influential figures in global tourism.

As President of ENIT, Italy's national tourism board, and formerly the first woman to serve as Director for Europe at UN Tourism, she has spent her career at the centre of how the world thinks about travel.

In this episode, Alessandra challenges the way our industry talks about overtourism and seasonality. She argues that overtourism is really just a polite word for mismanagement, that seasonality isn't a problem but a context that's rapidly changing, and that destinations not showing up in AI tools like ChatGPT risk becoming invisible to the next generation of travellers.

We also get into the psychology behind how different generations choose where to travel, why citizens need to be at the table alongside airlines, DMOs and hoteliers, and what the current situation in the Middle East means for global aviation and tourism flows.

Alessandra will deliver the opening keynote at the Tourism Seasonality Summit on 17 May in Rimini, Italy, co-located with Routes Europe. Register at https://seasonalitysummit.com