***SUPPORT THIS INDEPENDENT SHOW by subscribing to the Back Row newsletter: https://www.backrow.net/subscribe Go Premium and save three months on an annual subscription to access paywalled podcasts and all newsletter stories.*** Get 15 percent off Edie Parker with the code AMY15: https://edie-parker.com/ Brett Heyman launched Edie Parker as a luxury handbag business. Her acrylic clutches became a hit with Met Gala-going celebrities. Despite her success with accessories, she decided to pivot to a uniquely challenging industry: legal cannabis. She talks about what she learned working in Gucci PR during the Tom Ford era, why she entered the cannabis business, and the stigma she's still fighting. CHAPTERS

00:00 Introduction

01:30 From Gucci PR to Founding Edie Parker

07:30 The Kate Hudson Met Gala Bag That Started It All

11:00 Why She Pivoted to Cannabis

13:00 Why You Have to Be Vertically Integrated in Every State

15:00 The Stripes That Are "Too Appealing to Children"

20:30 What Trump's Rescheduling Order Actually Changes

28:00 Celebrity Campaigns: Pat Cleveland, Gabby Windey, and More

35:30 Why No Institutional Investor Will Touch Cannabis

39:30 Did the Cannabis Pivot Scare Off Handbag Customers?

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