Emergency Gwyneth Paltrow Pod!

June 17

36 mins

Episode Description

It started with turkey meatballs and ended with an endorsement deal that led the internet to call her "Gwynicide." Gwyneth Paltrow has had quite a slew of viral moments this month. I sat down with branding expert and sociologist Ana Andjelic — CMO, author of the Sociology of Business newsletter, and host of the Hitmakers podcast — to talk about what this means (if anything) for Brand Gwyneth.

CHAPTERS:

00:00 – Introduction

01:00 – The Turkey Meatballs and the Arugula Meme

05:30 – Inside the Jade Egg Era of Goop

09:30 – The Trae Stephens Interview and the AI Weapons Controversy

18:00 – The 51 Park Israeli Real Estate Ad and the Backlash

21:00 – The Three Pillars of the Gwyneth Brand

24:30 – Is Goop Still Relevant?

26:00 – Why Goop Kitchen Is Struggling in New York

31:00 – Is Gwyneth an Asset or a Liability Now?

34:00 – Can Kinship Ventures Actually Succeed?
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Amy's Gwyneth book: https://www.simonandschuster.com/books/Gwyneth/Amy-Odell/9781668005774