In a market where every custom software company claims to be “different,” most still sound the same. So how do you actually stand out when every project you sell is one-of-a-kind and your budget is limited?

►► Ready to build a marketing asset that brings clients to you? Let’s talk: https://foursets.com/

In this episode, Nick Rybak sits down with Steve Hennegan from Seven Hills Technology to break down how small service teams can build genuine relationships, design a go-to-market strategy that fits their size, and compete without massive ad budgets.

Steve shares what really drives growth for custom service businesses: trust, community, and consistency, and why you should probably skip that $10k trade-show booth and what to do instead.

Let's pray for a conversion!