How One Concert Is Changing the Way Dealers Think About Giving Back

July 17
14 mins

Episode Description

Episode #1399: During their time at the ATAE Summer Conference, Paul and Kyle sit down with Zach Doran, President of the Ohio Auto Dealers Association to talk about how dealers need to amplify the impact they’re making in the community.


Show Notes with links:

  • What happens when an auto dealer association thinks bigger than an industry gala? Concert for a Cause is bringing dealers, consumers, and major country artists together to support local charities and strengthen community connections.

    • The Ohio Auto Dealers Association transformed its former industry-only charity gala into Concert for a Cause, a public event that keeps the charitable mission alive while inviting the entire community to participate.

    • This year's concert features Trey Pendley, Chase Rice, and headliner Chris Young, with proceeds benefiting Canine Companions and Charity Newsies, organizations serving people across Central Ohio.

    • Doran says dealers already invest heavily in their communities, but this event gives the public a chance to see that impact firsthand while strengthening the reputation of neighborhood dealerships.

    • Beyond raising money, the event aims to inspire other dealer associations to create their own signature community events that celebrate dealers' role as local leaders and bring people together around a shared purpose.

    • "We're changing some people's lives for the better, long after the music stops." — Zach Doran

0:00 – Why Concert for a Cause was created

1:45 – Bringing the community—and big-name artists—together

4:45 – Why dealers need to tell a better story

8:20 – Building trust through community involvement

11:20 – The vision for Concert for a Cause and what's next

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