SHOW NOTES

In this episode, Patrick and I discussed:

• The five sales roles every business has, and why an owner trying to cover all five statistically caps out between $1.5 and $2.5 million
• His sales certainty framework and the three things that get in the way
• And why fewer than 5% of technology contractors have a sales playbook that is actually written down, and how AI has changed the way those playbooks get built

Whether you are the owner still closing every deal yourself or you are building out a sales team and trying to get everyone selling the same way, there is something here you can put to work this quarter. So settle in and enjoy my conversation with Patrick Martinez. Let's get started!

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au371