Bubba makes it better: Damian Hopper on marketing hacks, social & franchises
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Episode Description
Bubba Pizza makes this podcast better.
In this Australian Business Podcast episode, your host Owen Rask, founder of Rask, speaks with Damian Hopper, Managing Director of Bubba Pizza and the marketing wizard behind some of Australia's most viral business videos.
If you like this Australian Business Podcast episode on social media marketing and growing a real business, you'll love the series. Don't forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts.
Topics covered today:
– The Bubba Pizza journey
– How Bubba leverages social media for growth
– TikTok and Instagram hacks
– Why going viral isn't always the right strategy for your business
– Lessons learned from running a franchise
– The truth about food delivery services
Chapters (approximate)
(00:00) Introduction
(10:39) Food Delivery Partners
(19:44) Most Viral Video
(22:43) Investing Heavily In Social Media
(33:15) Organic vs Paid Content
(35:28) Logo Origin
(36:55) Operating Through Covid
(40:12) Interest Rates
(45:29) Goals for Bubba Pizza
(46:59) Bubba Branding
(52:38) Advice for Young Damian
Resources for this episode
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