·S1 E51

Deep Dive into India’s Consumption Story This Festive Season: Signalling Changes in Hiring Dynamics

October 17

55 mins

Episode Description

The ASYMMETRIC Crew today:

Revant: CEO, Mosaic Wellness

Shantanu: Founder & CEO, Bombay Shaving Company

Chirag: Founder, GoKwik

00:00 Trailer

01:04 Introduction

02:02 A Mercedes every 6 minutes?

02:22 Where’s the slowdown under the hood consumption

03:47 Long tail D2C compounding faster than FMCG incumbents

10:19 Bumper festive signals categories driving growth

12:08 Navratri automobile surge 34% YoY growth

14:56 Category wise growth numbers

17:11 Credit led consumption on the rise

20:38 Why brand dot com works in the US not China or SEA

26:04 Hiring reality why 15 year veterans struggle unlearning

32:06 Entrepreneurship needs a beginner’s mindset

37:19 Build institutions bottom up train for culture

40:48 SD’s brand archetype

42:08 Gen Z’s edge in critical brand thinking

52:47 GPT’s engagement KPIs

54:15 Bitcoin crash

Charts referred to in the episode: