·S1 E50

Creator Brands & Content 2.0: Reflections as BSC Turns 10 | Episode 50

October 10

53 mins

Episode Description

The ASYMMETRIC Crew today:

Revant: CEO, Mosaic Wellness

Shantanu: Founder & CEO, Bombay Shaving Company

Chirag: Founder, GoKwik

0:00 Coming up

0:47 Intro

2:31 10th foundation day is rare for a startup

8:48 Shantanu’s takeaways from a 10-year journey

14:07 Founder resilience

17:01 Near-death moments in a startup

22:45 Story follows data

27:03 Creator trust vs. ads

28:06 No more ads: what it means for brands?

37:47 Will branding metrics change?

45:05 True love for creators doesn’t exist

47:40 The rise of house of brands

52:00 New YouTube Premium prices in India