Navigated to Breaking Down India’s Fragrance Obsession & How Startups Are Creating a ₹10,000-Crore Market
ASYMMETRIC

·S1 E44

Breaking Down India’s Fragrance Obsession & How Startups Are Creating a ₹10,000-Crore Market

September 12
57 mins

Episode Description

The ASYMMETRIC Crew today:

Revant: CEO, Mosaic Wellness

Shantanu: Founder & CEO, Bombay Shaving Company

Chirag: Founder, GoKwik

0:00 Coming Up

1:12 Intro

2:47 The North India Name Matrix

4:28 Fragrances in India: Trends

7:20 Perfume Wardrobing

9:49 The Rise of Dupe Fragrances

11:37 Why Mass Perfumes Are Booming

14:22 Fragrances Are Now Fashion

17:28 Global Deo Trends

19:39 Slices of Luxury for GenZ

23:21 Startup Founder Challenges

28:33 Thoughts on Org Planning & Target Setting

36:17 On Leadership Styles & Personalities

39:21 On Hiring Challenges

40:26 On Creating Clarity

43:35 On Process Dependence

47:18 On Org-Level Processes

51:27 On CEO Philosophy for People Management

53:48 On Evaluating Hiring Practices

Charts referred to in the episode:

https://drive.google.com/file/d/1KMa-I0N-BbCCnQaxKhynYlmoid-c7lXm/view?usp=drive_link

Follow us on:

Instagram: https://www.instagram.com/theasymmetriccrew/

X: https://x.com/ASYMMETRICCREW

LinkedIn: https://www.linkedin.com/company/theasymmetriccrew/

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