Hiring is the single most consequential thing you do when you're building anything. Get it right and it compounds. Get it wrong and it costs you years. In today's episode, Emma is sharing the thing she's come to believe is true: the team you build is the most honest reflection of how well you know yourself.

This is the real version of what Emma's looking for when she's sitting across from a candidate—the exact framework for how she actually thinks about it, the mistakes she's made, and why she can see past a great resumé to the person underneath.

In this episode you'll learn:

• The three people you need to speak to before you write a single job description

• Why Emma hires for attitude over experience, and what she believes you cannot teach

• What to listen for in how someone talks about their wins and losses

• Why culture fit has quietly become code for comfort

• How to think about paying for talent when the margins are thin

Whether you're hiring for the first time, building a team, or sitting on the other side of the table in an interview, this one is for you.

Start With Yourself is available now.

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