What separates great teams from average ones? In this ASOTU CON Sessions conversation, Glenn Pasch sits down with Reunion Marketing Co-Founder and CRO Chad Graves to unpack the leadership principles that drive high-performing organizations. From hiring for grit and coachability to identifying future managers, they explore the human side of business growth in an era increasingly shaped by technology.

The conversation moves beyond hiring and into the harder work of leadership: defining success, coaching through difficult conversations, identifying future managers, and creating a culture where performance discussions aren't surprises. At its core, this episode is about building organizations where people know what success looks like, and the systems leaders use to keep teams aligned as they grow.

Timestamped Takeaways
0:00 Intro

0:11 Why Humans Still Matter in Business

1:06 Hiring for Grit and Attitude

1:58 The Traits You Can’t Teach

3:40 Creating Clarity Around Success

4:27 Why Annual Reviews Aren’t Enough

5:14 Hiring Experts and Getting Out of Their Way

5:57 Moving Good Employees Into Better Roles

7:46 Identifying the Next Great Manager

9:38 The Best Test for Leadership Potential

10:16 What Sports Coaches Teach About Management

11:24 Why Coaching Employees Is So Difficult

12:43 Accountability vs. Alignment

13:07 Building Accountability Through Transparency

14:15 Creating a Culture of Open Communication

Connect with Chad Graves at https://www.linkedin.com/in/chad-graves-a3506b45/

Learn more about Reunion Marketing at https://www.reunionmarketing.com/