Navigated to Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business

Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business

Sep 16, 2025
44 mins

Episode Description

In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreaming big, Georgia brings both the tough love and encouragement creatives need to hear.

Today on Art + Audience:

  • The Accidental Beginning: How a botched book cover project sparked a booming business drawing people's homes.

  • The $35 Principle: Why Georgia started cheap, and how that decision helped her build a global brand.

  • Murals, Agencies, and Side Hustles: How she runs multiple ventures, serves high-profile clients, and nurtures a team of young designers.

  • Tough Love and Real Talk: The difference between being an artist and building an art business, Georgia gets real about pricing, criticism, and toxic positivity.

  • Two Roads to Success: The quiet, word-of-mouth service path vs. the loud, social-media-driven audience path, and how to choose what's right for you.

  • Impact Beyond Art: Why transitioning into education created deeper, more lasting transformation than drawing thousands of houses ever could.

 

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