Google Local Product & Awareness Ads are some of the best levers we have to capture both high-intent shoppers who are ready to buy the products in stock on your floor now and people simply looking for a bike shop for service or answers to general sales questions.

Our four-person ads team, led by today's guest, Matt Viara, has decades of bicycle retail and Google ads experience. They can help you find and convert the shoppers that mean the most to your business.

Here's the last time we had Matt on, when we dug super deep into all of our ad programs.

If today's focus on local markets isn't what you're looking for, we can certainly help your store go national with its sales efforts. Reach out to mark.s@workstand.com, and we'll book some time to get started!

Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.

Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.