In this episode, Pam Lewis talks to Matt Bjorke about his remarkable evolution from globe-trotting country music journalist to strategic publicity specialist, and the unlikely road that shaped his perspective along the way. From living and teaching in China and South Korea to covering country music’s biggest names and emerging voices, Matt reflects on how his global experiences informed his storytelling, sharpened his industry instincts, and ultimately led him to pivot from reporting on artists to representing them. It’s a candid conversation about reinvention, risk, and the enduring power of a well-told story.