Emma meets Zoë Arden, author of Story-Centred Leadership: Crafting cultures of change. The pair discuss storytelling – why it's a great skill to master as a project professional and how to do it well. Zoë is a fellow at the University of Cambridge Institute for Sustainability Leadership and was previously Director of Communications at BT, as well as European MD of global communications firm Weber Shandwick, among other executive roles.

For more information on Zoë’s book visit: https://zoearden.com/my-book

The APM book Effective Communication in Projects: Tools, Techniques and Tips, is available at the APM book shop: https://www.apm.org.uk/book-shop/effective-communication-in-projects/