Think about sleep as part of your fitness routine.

This is an awesome episode where I chat to CEO of Eight Sleep, Matteo Franceschetti about the power of sleep.

Eight Sleep is a sleep enhancement company that is redefining the sleep category, by designing products that improve your sleep.

We cover:

• What sleep fitness is and how it can aid health and performance
• The long term vision of the brand
• How the brand is helping elite athletes improve their performance
• The role of athletes in the brand's marketing
• Advice on how we can improve our sleep

A fascinating episode, and one not to be missed. Don't forget to check out Eight Sleep.

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