SoHa, NoBat, NoCal, BoHo, GoCaGa. In NYC, the lines that deliniate one neighborhood from another can be blurry, and it gets even more confusing when 'neighborhood re-brandings' occur. So, why do neighborhoods get re-named or subdivided, and how do these changes relate to things like gentrification, politics and the real estate industry? Greg Young, co-host of The Bowery Boys podcast talks about the history and impact of neighborhood re-brandings. Plus, listeners call in to talk about what it means to them to belong to a neighborhood of a certain name.

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