What if the reason your business feels heavy isn't a strategy problem — it's an identity problem?

And what if the very thing that made you successful is the exact thing keeping you stuck?

In this episode, I'm sitting down with Eleanor Beaton — host of the Woman-Owned podcast, founder of Safi Media, and one of the sharpest minds I know when it comes to helping women scale sustainably. 

Eleanor has spent years studying and coaching women entrepreneurs through the identity shifts required to go from doing all the things to leading the things — and she's wildly transparent about what that journey actually looks like (jealousy, embarrassment, and all).

We dig into her framework of moving from producer to replicator to multiplier, the three levels of trust you need to build before your business can truly grow, why "subtract to multiply" is the most counterintuitive and important scaling advice you'll hear, and what the research says about women, work, and the long game. 

This one is a masterclass.

What You'll Learn

• The producer → replicator → multiplier framework and why most women leaders get stuck at stage one
• The surprisingly uncomfortable emotions that surface when your team starts getting the credit (and why you have to feel them to grow past them)
• Why "the amateur is always in a rush and the master never hurries" — and what healthy pacing actually looks like at different stages of growth
• The "subtract to multiply" principle: simplicity scales, complexity fails — and how to audit your business for it

Resources Mentioned in This Episode

• Eleanor's Podcast — Woman-Owned 
• Eleanor's Scaling Tools at Safi Media