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Building an AI-First Company — Elly Analytics’ Seva Ustinov on AI for Team Productivity | EP78

September 23

49 mins

Episode Description

In this episode of the AI Agents Podcast, Seva Ustinov, founder of Elly Analytics, explains how his team turned into an AI-first company with the help of Cursor-based AI agents.

You’ll hear:

— How AI agents can be embedded across marketing, product, and operations workflows.

— Concrete examples of Cursor in action, such as automating project updates, analyzing meeting transcripts, and supporting recruitment decisions.

— Key lessons on structuring AI workflows, integrating multiple tools, and scaling AI-driven processes for real business impact.

This episode is a must-watch for anyone interested in productivity automation, real AI use cases, and applying AI agents to drive actionable insights.

Seva shares his journey from leading a successful digital marketing agency to building an AI-first product company that bridges the gap between delayed customer conversions and precise channel attribution for SaaS, healthcare, home services, and similar industries.

Discover how Elly Analytics uses AI agents to analyze ad performance across multiple platforms like Google, Meta, TikTok, and influencer networks—transforming data into actionable insights and automating workflows for better ROAS and customer acquisition.

This episode dives into practical AI use cases, including tools like Cursor and custom AI assistants that are redefining productivity for marketing, product, and operations teams.

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Check out Elly Analytics here: https://ellyanalytics.com/

GitHub Library where Seva open-sourced his AI-first company template: https://github.com/VsevolodUstinov/ai-first-workspace-template

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⏰ TIMESTAMPS:

0:00 - Intro To Marketing Data Challenges

1:13 - Meet Seva Ustinov Of LE Analytics

2:33 - Building AI For Performance Marketing

5:01 - Shifting From Services To AI Product

9:01 - Breaking Down LTV And Attribution

13:02 - Automating Competitive Research With Agents

20:57 - Scaling Personal Productivity With AI