In this episode, Mike Burke, AGG Corporate partner and chair of the International Practice, sits down with Bri Falcon, AGG Litigation & Dispute Resolution and Intellectual Property of counsel. Mike and Bri discuss the territorial nature of trademark rights and the benefits and limitations of the Madrid Protocol, offering practical guidance for businesses expanding internationally. The conversation explores strategies for prioritizing key jurisdictions, conducting clearance analysis, and avoiding common pitfalls such as trademark squatting and “central attack” risks, helping companies protect their brand assets as they grow.