Your Voicemails Are About You. That's Why Nobody Calls Back

September 14
11 mins

Episode Description

Some producers hang up the second they hit voicemail. Others leave a message that is really about them: name, agency, "I'd love to help," call me back. Both keep you the biggest secret on your prospect list. This episode makes the case for treating voicemail as a short commercial that stacks buyer pain, not a pitch about your shop. You'll hear why self-oriented scripts get deleted, how an 8 to 10 second problem-first message works with a matching email, and how consistent touches help you go from unknown to known. If you're dialing and disappearing, those few seconds are how buyers learn you exist before the incumbent drops the ball.

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