Dawson Eastes had less than a year in the business, zero industry experience, and a bad case of cold call reluctance. Then his sales manager called him out in front of the whole team, he committed to memorizing 15 proactive service wedges, and he walked away with $70,000 in new business revenue, all without playing the quoting game. 

In this episode, Randy Schwantz breaks down how Dawson picked a niche using nothing but insider info from his own family, out-prepared a 15-year incumbent broker, and used role play to walk into every meeting already knowing what the prospect would say. If you've ever lost a deal to "the guy who's been there forever," this one hands you the exact process to beat him. Press play before your next round of cold calls. 

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