In this episode of AEO Decoded, Gary Crossey explores how to measure AEO success beyond traditional clicks and traffic metrics. Learn the three core components of effective measurement: AI presence (are you showing up in answers?), quality (are you being represented correctly?), and business impact (is it changing outcomes?).

Gary breaks down practical approaches to tracking your share of answers, scoring quality with a simple three-point scale, and identifying downstream business signals like branded search growth, better leads, and shorter sales cycles.

In the Q&A Lightning Round, Gary answers listener questions about proving ROI when traffic is flat, tracking AI presence without expensive tools, preventing brand misrepresentation, and reporting to leadership when attribution is messy.

Your actionable item this week: Build a 10-question "Share of Answer" baseline and score each answer for presence, quality, and business impact. Then pick one "Okay" or "Bad" result and fix the passage on your site that should get quoted.

This is the penultimate episode of Season 2 — tune in next week for the Season 3 announcement!