Growing a Pediatrics Business in Orlando - Dr. Michael Middleton

Oct 1, 2024
59 mins

Episode Description

Jeff chats with Dr. Michael Middleton, owner of Middleton Pediatrics, about why he chose to locate his practice in Orlando, the challenges in growing from a small practice to a medical office that facilitates over 25,000 visits a year, how the community helped him along the way, pushing through the challenges of Covid, his thoughts on how social media and access to the internet has changed patient attitudes over time, and much more.

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Learn More: middletonpediatrics.com

TIMESTAMPS 00:00 – Intro 01:40 – Dr. Middleton’s background and early days 04:22 – Picking a medical specialty 06:22 – Choosing the expand the practice 11:47 – The people who helped along the way 14:16 – The growth of Middleton Pediatrics 15:12 – Is there a baby boom in Orlando? 17:48 – Business doubts & unexpected challenges 23:56 – Surviving Covid by being nimble 35:45 – Why Dr. Middleton chose pediatrics 37:35 – Integrating your beliefs into business 41:05 – What part of running a medical practice could be applied to most businesses? 45:10 – How parents have changed over time 49:02 – Battling medical misinformation and hesitancy 58:15 – Disarming doubt in medical advice 59:05 – Outro

This podcast is produced by Advus Financial Partners, a wealth management firm located in the Central Florida area, that focuses on wealth and investment management, and retirement management.

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