In Episode 124 of Adviser 3.0, we are joined by Ian Dempsey to explore what it really takes to build a modern advice business.

From going independent and finding his voice, to using content with intent rather than chasing followers, Ian shares a grounded perspective on growth, credibility, and control. He explains why independence brings responsibility, why audience size is often misunderstood, and why behavioural coaching has become a core part of how he adds value to clients.

This is a practical conversation for advisers thinking seriously about independence, visibility, and how to build a business that lasts without losing focus on what matters.