Episode Description
In this episode of Adspeak by ADWEEK, recorded live at Brandweek, Dr. Sanjay Gupta sits down with Brianna Burtman to explore how trusted communication becomes a competitive advantage. Gupta reflects on 25 years at CNN, sharing how to translate complex medical information into accessible, actionable knowledge. The conversation examines authentic storytelling, combating misinformation without amplifying it, and using multi-platform formats intentionally to deepen audience trust and create lasting cultural impact in a fragmented media landscape.
What You'll Learn:
- How to distill complex medical information into actionable insights
- Why isolation is your audience's biggest health threat, and how to make it relatable
- The difference between information and knowledge in health storytelling
- How to maintain trust when audiences already know the story before you report it
- The strategic approach to combating misinformation without playing whack-a-mole
- Why multi-platform storytelling requires intentional format selection
About the Guests:
Dr. Sanjay Gupta is Chief Medical Correspondent at CNN and a practicing neurosurgeon, bringing 25 years of experience translating complex health and medical stories for public audiences. With a unique background spanning both clinical medicine and broadcast journalism, Dr. Gupta has covered major global health crises, conflicts, and natural disasters while simultaneously practicing medicine in crisis zones, including Haiti, Iraq, and beyond.
Brianna Burtman is currently the VP of CNN Digital Strategy and Network Partnerships at CNN, where she has worked since August 2008. Brianna holds a Bachelor's degree in Public Policy Studies, Economics, and Women's Studies from Hobart and William Smith Colleges, and a Master's degree in Public Administration from Baruch College.
Guest Resources:
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