Episode Description
Can ecommerce still be simple? And can it still scale?
Cooki Haircare is a solid shampoo and conditioner brand Jaimee and her husband Lucas acquired as a “business in a box”, originally doing just four sales a day. Fast forward, and the brand is now generating over $3 million in annual revenue, powered by a lean team, a tight channel mix, and an unusually deep connection with its customers.
Today’s conversation is a masterclass in restraint, and why sometimes, doing less is what unlocks growth.
Today, we’re discussing:
- Scaling ecommerce profitably with a lean, lifestyle-first setup
- Why focus on one channel can outperform spreading across many
- Using customer reviews as a growth engine, not just social proof
- Building a niche brand through product obsession and clarity
- How deep customer understanding drives conversion, bundles and retention
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