He Was Told "A Million People Are Waiting for Me to Get Hit by a Bus" — So He Built His Own Company Instead
Episode Description
He wanted to play in the NHL. At 13 he did the math and knew he wouldn't.
So Jared Harman picked a backup plan — work in sports — and got remarkably close, calling play-by-play for a junior hockey team while running its marketing. Then a well-known broadcaster told him over beers: "Jared, there's a million of you's waiting for me to get hit by a bus so that they can have my job."
Two dead ends in a row. What he built instead is The One Group Agency, a 16-person, fully in-house marketing agency in British Columbia with clients who have stayed eight years.
In this conversation:
- The real reason your content isn't getting traction
- Why he tells clients straight when their website is bad
- Where AI actually earns its keep — and why most people use under 5% of it
- Managing 16 people the way a coach manages a roster
- Why trust beats talent when everyone in your field is good
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