Podcast host Duncan Barkes is joined this week by John O'Connell, Chief Executive of the TaxPayers' Alliance.

Their guest is renowned political consultant James Frayne. James founded and ran the Public First research agency between 2016 and 2025. 

They discuss where the country is heading politically and James gives some fascinating insights into how the attitudes of voters are changing when it comes to taxes and spending. 

He also spells out the mistakes made so far by Tory leader Kemi Badenoch and where he thinks Reform UK are heading.