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A History of Marketing

HistoryBusiness
Andrew Mitrak
marketinghistory.org/podcast
A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders.

marketinghistory.org
58 episodes  •  0 archived  •  
Nick Asbury: The Case Against “Purpose” - How Good Intentions Made Every Brand the Same
June 11
June 11
1h 14m
Gian Fulgoni: 50 Years of Metrics Reshaping Marketing... for Better and for Worse
May 14
May 14
55 mins
Tod Johnson: The Evolution of Market Research - From Handwritten Diaries to Internet Ratings
April 24
April 24
27 mins
April Dunford: Positioning Is Not Branding, And It's Not Just Marketing's Job
April 2
April 2
55 mins
Peter Van Wijnaerde: Branding, Beauty, & Beheadings - Lessons in “Stopping Power” from Art History
March 26
March 26
1h 4m
Scott McDonald: How the Golden Age of Magazines Shaped Brand Marketing
March 19
March 19
1h 3m
Introducing The CMO Game
February 16
February 16
3 mins
Tim Calkins: 60 Years Later and 20,000% Pricier... Why Super Bowl Ads Are Still Worth It
February 5
February 5
58 mins
David Reibstein: Linking Marketing Metrics to Financial Consequences
January 29
January 29
58 mins
Rory Sutherland: 'Capital M' vs. 'small m' Marketing & the Big Mistake the Industry Made
January 15
January 15
1h 9m

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