Week 5 2/1/2026 

A century can condense into a single decision: open the doors, light the bench, and bet that craft will outlast the noise. We take you to Phoenix for a clear-eyed look back at our grandfather’s leap into the Roaring Twenties, when Detroit buzzed, jazz spilled into the streets, and a 22-year-old jeweler set up shop just as the world discovered leverage. It’s a vivid window into a decade of fast cars, talking pictures, and a new kind of risk as “Sunshine Charlie” pushed margin credit to millions—and how that optimism turned overnight when the market cracked in 1929.

From England to Ottawa to Toronto and finally Detroit, we map the moves that shaped a young craftsman’s path and the business instincts that flourish in a boom. Then we draw a straight line to the only modern echo that truly stings—2008—when a record year fell apart midstream. Along the way, we dig into how global metal markets really work, why gold price swings can’t define a jeweler’s day, and what steady, repeatable decisions look like when headlines whip the ticker. You’ll hear the story of Vic, the cigar-chomping supplier who preached buying a little every day, and the quieter wisdom from Dad that reframed gold as “asphalt,” pushing us to ask what value we’re actually building.

This is a story about risk sized to reality, about chasing shiny objects and learning when to stop, about margin’s seductive math and the cost of debt when gravity returns. More than anything, it’s about legacy—how a shop survives across storms by honoring customers, guarding cash flow, and letting craft lead growth. Join us to revisit the Roaring Twenties with fresh eyes, pick up practical lessons for volatile times, and remember why meaning outlasts market cycles.

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