Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms, but more with business strategy instead of positioning.

Links

Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Good Strategy / Bad Strategy by Richard Rumelt

Playing to Win by Roger L. Martin

The Lords of Strategy by Walter Kiechel, III